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WordPress vs. Shopify: Which is Proper for You? [2022]

There’s quite a bit to think about and many choices to make when opening an internet retailer. Promoting bodily merchandise vs. digital merchandise. Creating content material on TikTok vs. creating content material on Instagram. You may additionally be contemplating WordPress vs. Shopify, and which possibility is greatest for your small business.

You already know your small business. Earlier than you select WordPress or Shopify, get to know them somewhat too.

Evaluating WordPress vs. Shopify

Evaluating all of the bells and whistles of WordPress and Shopify may help you select a platform on your ecommerce enterprise. Every platform has distinctive options.


WordPress lets you create an internet retailer, however you can too run a multi-contributor weblog, on-line boards, and video channels. This flexibility means you’ll be able to create tons of content material to deliver your prospects to you.

You possibly can promote your merchandise immediately out of your weblog posts, and if you have already got a WordPress web site, you’ll be able to flip it right into a retailer within the time it takes so as to add a plugin and your merchandise.

And since WordPress has so many choices for content material, you’ll be able to add affiliate hyperlinks to your content material. Meaning, along with promoting your merchandise, you can too make a fee for mentioning merchandise from different shops.

WordPress gained’t restrict the kind of merchandise you’ll be able to promote both. You possibly can promote digital gadgets prospects obtain or bodily merchandise you ship to them. You can even create a dropshipping retailer, the place you depend on different distributors or print-on-demand suppliers to ship the merchandise. And in case you’d wish to create an e-course, you’ll be able to promote entry to a course or a membership.

In case your prospects are largely native, you’ll be able to take bookings for native companies on-line, deposits, or pre-sale funds. You can even market an occasion. WordPress lets you take reservations and promote tickets on-line or by way of obtain.

Nexcess provides managed WordPress internet hosting that will help you run your web site. WordPress is a good platform for a lot of totally different companies. However as a enterprise proprietor, right here’s what that you must know upfront:

  • Pricing. WordPress is free, and so are lots of the greatest ecommerce plugins. However, you’ll have to pay for web site internet hosting, your theme, and a few plugins. You can begin a WordPress retailer for simply the price of internet hosting at first, however most sellers want paid plugins and themes to assist them run and scale their enterprise.
  • Customizations. WordPress provides seemingly infinite theme choices, with many ready-to-install ecommerce themes. And you may customise many of those themes with out studying to code.
  • Transaction Charges. Most WordPress ecommerce plugins don’t cost a transaction payment. Meaning cost processors like PayPal and Stripe will cost any cost charges.
  • Fee Strategies. Your cost choices will depend upon the plugin you select. Some solely assist PayPal, whereas others supply Stripe and Sq. performance. WooCommerce permits greater than 100 cost gateway choices.
  • Information Possession. Any content material you set in your web site is as much as you, which means so long as your content material doesn’t go towards your internet host’s insurance policies, you’re good to go. You can even gather knowledge about your customers, supplied you disclose that in your web site and comply with GDPR tips.


Shopify is a platform for companies to construct and launch their on-line shops. Relying on the kind of enterprise you could have, you’ll be able to customise your Shopify retailer to your wants, and you may promote bodily and digital merchandise. It additionally has dropshipping capabilities and integrates with a print-on-demand provider.

Shopify does make it simple to start out your on-line retailer. There’s a built-in cost processor and a built-in transport label printing function. You possibly can hold stock and your product info multi function place with easy-to-use administration instruments.

You’re additionally not restricted to only promoting out of your web site. Shopify provides multichannel market promoting on Amazon and eBay, and you may promote on Fb Outlets and Instagram. There are additionally some built-in advertising and marketing instruments for Fb adverts, e mail advertising and marketing, and deserted cart restoration. Plus, when you’ve got a brick-and-mortar retailer, you need to use Shopify as your in-house point-of-sale system.

There’s even 24/7 customer support to assist troubleshoot points you might encounter. However with all that, it’s important to know the fee and customization choices.

  • Pricing. There are 5 Shopify plans that vary from $9 as much as about $2,000 a month. Shopify provides a 14-day free trial possibility as nicely.
  • Customizations. Shopify provides many professionally-designed themes that work for cellular, pill, or desktop. You can even buy templates from third-party designers like Shoptimized and Theme Forest, however Shopify doesn’t have almost as many theme choices as WordPress.
  • Transaction Charges. Shopify provides its personal cost processor, however in case you don’t use it, you’ll pay an added payment per sale, anyplace from 0.5% to 2%, relying on which Shopify plan you could have. And if you wish to use the in-store point-of-sale possibility, you could use Shopify Funds.
  • Fee Strategies. You possibly can supply the choice to make use of processors like PayPal, however Shopify will penalize you with a per-transaction payment, as talked about above.
  • Information Possession. Shopify can take away content material or doubtlessly your entire web site in the event that they assume you posted one thing that conflicts with their acceptable use insurance policies. And when you can export product knowledge out of your Shopify retailer, you’ll be able to’t simply obtain your pages or weblog posts. If you happen to needed to have them, you’d have to repeat and paste that content material manually.

Utilizing WordPress for Ecommerce

It’s simple to see that WordPress offers you extra freedom and possession over your ecommerce retailer than Shopify does. Plus, you don’t have to fret about month-to-month subscription or transaction charges. And the easiest way to run your ecommerce retailer out of your WordPress web site is by utilizing the WooCommerce plugin.


WooCommerce is an easy-to-use free plugin, and it’s what makes your web site and ecommerce retailer. It’s the preferred ecommerce plugin accessible for WordPress, and you may set it up and configure it your self if you would like, normally in lower than an hour. And it doesn’t matter what theme you employ on your WordPress web site, you need to use WooCommerce. So no matter what you promote or how your small business adapts to your buyer wants and the market, WooCommerce may help you.

Able to Get Began With WooCommerce?

If you happen to’re able to launch your ecommerce retailer or migrate your present on-line retailer to a WooCommerce web site, we may help. Our StoreBuilder lets you create a custom-made WordPress retailer with intuitive design options and dwell knowledgeable assist. And our totally managed WooCommerce internet hosting plans can hold your knowledge safe whereas permitting you to scale your small business. StoreBuilder and managed WooCommerce internet hosting provide the assist and construction that you must construct your small business shortly and simply.