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Wix vs. Squarespace vs. WordPress: Which One is Greatest?

Constructing web sites in the present day has develop into simpler than ever earlier than, due to revolutionary platforms. There are many choices to select from to your subsequent web site challenge.

A few of the hottest platforms embody Wix, Squarespace, and WordPress. With these website-building platforms, you do not have to write down a single line of code.

There are a whole lot of similarities between these main web site constructing platforms. All of them have pre-made themes or templates so that you can customise, in addition to premium choices.

Every has plugins and extensions to increase your customization capabilities. They’re all comparatively straightforward to make use of, whereas some take just a little extra know-how than others.

With so many choices, it’s troublesome to determine which platform is greatest to your wants.

Let’s undergo all the pieces it’s essential learn about every platform: its core options, pricing, ease of use, and extra.

Hold studying for a full comparability of Wix vs. Squarespace vs. WordPress, or soar forward with the hyperlinks under.

Introducing Wix vs. Squarespace vs. WordPress

You need to use any of those three web site builders to create handsome web sites. Nevertheless, the procedures you’ll undergo to create the web sites have some slight variation. For example, the variety of templates/themes that you’re going to get with every varies.

Along with the variety of templates, additionally, you will have to contemplate their high quality by way of design and the convenience of modifying them. These platforms even have totally different pricing plans and have units that it’s essential clearly have a look at when making your selection.

On this part, I’ll stroll you thru the core variations between these three platforms, together with the sorts of web site you may construct with every, ease of use, options, efficiency, and extra.

What sort of web sites are you able to construct?

Wix: simply create handsome web sites

You need to use Wix to create ecommerce, blogs, portfolios — any form of web site. It has over 800 templates that you could customise to construct the form of web site you need. Half of those templates can be utilized to create ecommerce web sites. These templates can all be personalized utilizing the intuitive, easy-to-use Wix web page builder.

Customers may use Wix ADI (Synthetic Design Intelligence) to generate web sites robotically inside a couple of minutes. Wix ADI makes use of fundamental details about the positioning you wish to create to generate a totally useful web site inside minutes. This characteristic is right for creating easy web sites with just a few internet pages and options.

Wix has a 100 static web page restrict with their plans. Whereas this will not be a deal breaker for many web sites, this makes Wix much less perfect for advanced web sites requiring tons of of pages.

Squarespace: lovely, useful web sites

Amongst Squarespace’s main strengths are its handsome and well-designed templates. In case you are on the lookout for a platform to allow you to design a stupendous and useful web site, Squarespace is a strong possibility. Squarespace has over 100 templates for creating totally different web sites, together with on-line shops, touchdown pages, portfolio web sites, blogs, and extra.

It additionally comes with a built-in web page builder that you should utilize to customise any of the templates you select. For these with coding expertise, Squarespace provides the choice to additional customise your web site by modifying or including code. This will increase the flexibleness of making extra strong web sites.

In contrast to Wix, Squarespace permits customers so as to add as much as 1000 pages. Nevertheless, they don’t advocate including greater than 400 pages as this might decelerate your web site.

WordPress: absolutely customizable design choices

WordPress is the most suitable choice in order for you the flexibleness to create a totally distinctive and useful web site. You’re not restricted to 1 method of doing issues. You need to use defaults, or you may select your theme, web page builder, and plugins to make all the pieces precisely the way in which you need it.

In contrast to Squarespace and Wix, WordPress customers want to select a internet hosting supplier for his or her web sites. This flexibility means you may select and migrate to a bunch with higher efficiency.

WordPress helps over 30,000 themes for creating totally different sorts of internet sites. These themes might be bought from the official WordPress retailer or third-party theme suppliers resembling Themeforest.

WordPress has a sturdy web page constructing expertise built-in that features standard web page blocks you may put collectively in your pages. Should you’d wish to get fancier, there are various different choices for third-party web page builders that WordPress helps, together with: Elementor, Beaver Builder, Thrive, Architect, Brizy, and extra. Earlier than putting in a web page builder, it is very important guarantee it’s supported by the theme you wish to use.

A good way to make sure you’re utilizing a great-looking, fashionable theme — with glorious starter templates, blocks, and web page buiding options you’ll love — is to make use of a top quality theme like Kadence (a Nexcess sister model).

The flexibleness of WordPress makes it the best possibility for constructing web sites that wish to develop. Anybody desirous to create a fancy and strong web site will wish to go along with WordPress.

How straightforward is every web site builder to make use of?

Wix: greatest for learners

Among the many three choices, Wix is the simplest to make use of — no matter your stage of expertise. It has a simple web page builder that allows you to create internet pages by merely dragging and dropping components. Customers can absolutely customise each component of their internet pages with out coding.

One other essential characteristic that makes Wix straightforward is Wix ADI, which we beforehand talked about. Spinning up an internet site practically immediately by answering just a few questions is nice when you’ve got little expertise and don’t have a fancy design in thoughts.

This characteristic is especially geared towards individuals who wish to create a fundamental web site within the shortest time doable. The excellent news is the net pages generated by Wix ADI might be personalized if one needs to take action.

Squarespace: intuitive web site builder

Squarespace permits customers to create internet pages utilizing predetermined content material blocks. This makes it simpler for learners since they do not need to make a whole lot of modifications to the pre-built internet pages. Having a structured design additionally makes it simpler for customers to alter themes with out dropping the construction and content material of the net pages they’ve already created.

Squarespace additionally provides a number of the greatest templates available in the market, so customers do not need to make a lot of modifications. It additionally has an intuitive web page builder that makes it fairly straightforward to make modifications to the webpage.

Nevertheless, Squarespace’s structured design philosophy limits the flexibleness to create and customise pages in the way in which one may need.

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WordPress: studying curve

Of the three platforms, WordPress has probably the most for learners to be taught. Whereas it might have a little bit of a studying curve, WordPress continues to be user-friendly and has a whole lot of necessary advantages.

As we shared earlier, WordPress offers customers much more flexibility than the opposite platforms.

Extra flexibility means web site builders could make extra selections, so it’s extra advanced than a Wix or Squarespace web site. The complexity of constructing the web site will even rely upon the theme you select and the web page builder, however on the finish of the day, you’ll have what you envisioned.

Paid themes, if you happen to can finances it, sometimes include extra pre-built internet pages and content material, which reduces the customization you’ll must do to create a useful web site. There are some nice free themes, however they will require extra modifying to get your WordPress web site wanting the way in which you need.

Selecting a theme might be overwhelming, which is why Nexcess makes it simpler for you. Each WordPress web site you create on Nexcess’ managed internet hosting platform comes with the free model of Kadence already put in. Kadence comes with glorious starter templates, content material blocks, and easy-to-use web page buiding options you’ll love.

WordPress is geared towards the consumer who’s prepared to be taught, who needs the liberty to decide on their very own internet hosting supplier with out vendor lock-in, and who needs extra management over the small print of their web site.

Options and customization

Wix: restricted performance

Wix has tons of of templates to select from and a built-in web page builder that you should utilize to customise these templates.

Wix permits builders to completely customise each component of the net web page nevertheless it lacks structured customization. That makes it near unimaginable to alter a theme with out dropping the created internet pages and content material.

Wix web sites are additionally just a little restricted relating to the options you may add. It’s because Wix’s app retailer doesn’t have practically as many third-party integrations so as to add to your web site in comparison with different platforms.

Wix options:

  • Whole design freedom
  • Intuitive UI options together with animation, video backgrounds, and scroll results
  • 100 built-in fonts or add your personal
  • Wix ADI
  • Internet hosting included in plan
  • Velo, an open growth platform to construct, handle, and deploy skilled internet apps utilizing Wix
  • Analytics instruments
  • E mail
  • Customizable, built-in audio gamers
  • 30+ media gallery choices
  • Third-party app market with over 400 apps to select from
  • Wix cellular app
  • Running a blog instruments

Squarespace: some flexibility

Squarespace provides just a little extra performance and suppleness when in comparison with Wix. It helps extra third-party integrations that customers can add to web sites to additional improve their performance. Squarespace’s templates are additionally well-designed and include extra options out of the field when in comparison with different website-building platforms.

Squarespace options:

Pre-built layouts for default pages like Contact, About, Weblog, and so on

  • Common asset importing
  • 600+ Google internet fonts and 60 Adobe Typekit fonts
  • Constructed-in analytics
  • Sturdy running a blog platform
  • Integrations for 900+ third-party apps
  • E mail

WordPress: full customization choices

WordPress is one of the best website-building platform relating to flexibility and customization. It comes with loads of themes that customers can absolutely customise utilizing a web page builder of their selection. The WordPress Plugin Listing and third-party shops have all kinds of plugins, fonts, and different helpful belongings you should utilize to reinforce the performance of your web site.

With WordPress web sites, house owners have the liberty to make use of a internet hosting service of their selection. This additionally permits them to entry all web site recordsdata, together with plugins and themes, utilizing a management panel or portal dashboard with the internet hosting supplier. Other than internet hosting, WordPress provides all of the options that you just get with Wix and Squarespace by means of third-party plugins.

The big variety of plugins that customers can set up on their web sites makes it doable to create refined, extremely personalized web sites with WordPress.

WordPress options:

  • Full web site modifying
  • Over 9,000 free themes within the repository
  • Library with 50,000+ plugins
  • Group-based assist
  • Simply built-in efficiency and analytics instruments
  • Top-of-the-line identified running a blog platforms
  • Plentiful search engine marketing choices
  • Painless scaling for when visitors hits unexpectedly
  • Safe (pending you keep up to date)
  • Skilled e-mail

Efficiency and search engine marketing

Wix: Constructed-in search engine marketing choices

Wix comes with built-in search engine marketing instruments that web site builders and managers can use to make sure their websites are seen in Google Search and different serps. A lot of the search engine marketing options, resembling Content material Supply Networks (CDN) and caching, additionally assist in bettering the efficiency and loading speeds of Wix web sites.

A few of the built-in search engine marketing instruments that Wix comes with embody structured information markup, Server-Aspect Rendering (SSR), URL customization, auto-generated meta tags for all pages, XML sitemap era, picture optimization, Content material Supply Networks (CDN) and caching, Google Search Console integration, web site verification, cellular optimization, and extra.

Squarespace: Technical search engine marketing limitations

Squarespace additionally has some built-in search engine marketing instruments that builders and web site managers can use to extend the visibility of their web sites in serps. Nevertheless, it doesn’t have as many built-in search engine marketing options and instruments as Wix. The excellent news is that its present built-in search engine marketing instruments are adequate if they’re properly utilized.

A few of Squarespace’s built-in search engine marketing options embody built-in cellular optimization, SSL certification, Google search console integration, auto-generated meta tags for all pages, auto-generated sitemaps, clear URLs, and an search engine marketing guidelines.

Relating to efficiency, Squarespace has well-optimized templates which can be important in guaranteeing web sites load in beneath three seconds as Google recommends.

WordPress: Highly effective efficiency and search engine marketing plugins

WordPress offers customers extra flexibility to make use of the plugins they need relating to implementing search engine marketing. There are many third-party search engine marketing and performance-related plugins that customers can set up to spice up the loading speeds of their web site and its visibility in serps. A few of these embody Yoast search engine marketing, SEOPress, Rank Math, and extra.

Most of those plugins have a free model with fundamental options to get you began. For one of the best outcomes, you could have to subscribe to their premium variations to entry all options that these plugins supply.

And, relying in your internet hosting supplier, you could have entry to extra options. For example, with absolutely managed internet hosting from Nexcess, you get Plugin Efficiency Monitor freed from cost to make sure your web site stays extremely performant always.

Wix, Squarespace, and WordPress for on-line shops

Wix: Good for fundamental ecommerce shops

Wix is especially geared in the direction of creating easy on-line shops. Should you’re promoting only a few objects, the built-in ecommerce options like cart and checkout, fee integration, and retailer analytics make it straightforward to leap proper into ecommerce.

Added options resembling advertising instruments and different apps lengthen the performance of your web site. With these instruments, it’s doable to create a fundamental on-line retailer, and it’s doable for novices.

Squarespace: Good retailer design, much less performance

Squarespace has a great variety of ecommerce templates that you should utilize to create on-line shops. It’s also barely forward of Wix relating to creating on-line shops.

A few of its ecommerce options embody multi-platform funds integration, gross sales analytics, delivery labels, displaying product critiques, promoting on Instagram and Fb, Level of Sale integration, order administration, stock administration, and extra.

Squarespace works for each learners in addition to extra seasoned enterprise house owners in ecommerce.

WordPress and superior shops with WooCommerce

WordPress is the best platform for creating extra refined ecommerce shops, due to WooCommerce. The WooCommerce plugin means that you can seamlessly combine superior ecommerce capabilities into your web sites.

A few of the core options that WooCommerce comes with embody a number of fee platforms, order administration, retailer content material customization by way of its theme (resembling Kadence), advertising instruments (Woocommerce Analytics), delivery instruments, and extra.

Once more, chances are you’ll get extra instruments for ecommerce relying in your host. For instance, managed WooCommerce internet hosting from Nexcess comes with Gross sales Efficiency Monitor which alerts retailer house owners to gross sales tendencies and anomalies.

Nexcess’ sister model IconicWP gives many standard WooCommerce plugins to assist increase gross sales and enhance the usability of your on-line retailer.


Beneath, we define the pricing buildings of Wix, Squarespace, and WordPress at a look.

Wix Squarespace WordPress
Join Area at $4.5/month. Private plan at $14/month. WordPress Free at $0/month
Combo at $8.5/month Marketing strategy at $23/month WordPress Private at $4/month
Limitless at $12.5/month Commerce Primary plan at $27/month WordPress Premium at $8/month
VIP at $24.5/month Commerce Superior plan at $49/month WordPress Enterprise at $25
Primary Enterprise at $17/month WordPress Ecommerce at $45/month
Enterprise Limitless at $25/month
Enterprise VIP at $35/month

Wix pricing

Wix has seven pricing packages that you could select from relying on the computing assets you want and options. Nevertheless, their least expensive plan is just not perfect even in case you are getting began as a result of Wix will robotically embody adverts in your web site content material.

For that motive, we advocate going for at the least the $8.50/month plan if you happen to can afford it. With this plan, there are not any adverts and also you additionally get extra cloud storage and bandwidth than the most affordable plan.

As your web site grows, chances are you’ll take into account upgrading to the Limitless, VIP, and the remainder of Wix’s enterprise plans. The selection between these ought to largely rely upon the quantity of storage you want, the size of movies you plan to add, and the client assist precedence you count on.

Squarespace pricing

Squarespace has 4 pricing plans that you could select from relying on the options that matter most to you. Their least expensive plan begins at $16/month, which is considerably greater than Wix’s least expensive plans. The excellent news is that each one their plans have limitless bandwidth, which isn’t the case with Wix’s least expensive plans.

Squarespace’s least expensive plan might positively be utilized because it has simply sufficient options for brand new web sites. Nevertheless, you could have to improve to their Marketing strategy ($23/month) if you happen to want entry to analytics information of your web site and the choice to have an infinite variety of contributors.

The Commerce Primary and Commerce Superior plans are perfect for ecommerce web sites since most of their further options give attention to advertising, gross sales, and transactions processing.

WordPress.org and WordPress.com pricing

Relating to WordPress, you’ve gotten WordPress.org and WordPress.com. They differ in various methods. Primarily, websites on WordPress.com are hosted with WordPress, whereas WordPress.org is self-hosted, permitting you to select whichever WordPress host you want.

WordPress.org is open supply and freed from cost. Nevertheless, you’ll incur internet hosting costs and different prices, resembling shopping for a theme or plugins chances are you’ll want.

Premium bought plugins and themes will also be used on WordPress.com enterprise plans. WordPress.com additionally sells paid plugins.

WordPress.com additionally has an ecommerce plan which comes with a variety of advantages.

Wix vs. Squarespace vs. WordPress: which web site builder is greatest for you?

It’s clear that every platform has a audience that it was designed for. Wix was designed for customers who wish to create fundamental web sites and have them up and operating within the shortest time doable. Squarespace is for customers who want lovely and comparatively extra useful web sites.

WordPress is for customers who want probably the most flexibility and customization. It’s additionally the most suitable choice for creating extra refined web sites with many options and capabilities. From ecommerce to search engine marketing, WordPress boasts one of the best capabilities, whether or not you’re a novice or a professional.

Nevertheless, you have to a dependable internet hosting supplier to get one of the best out of your WordPress web site.

Try Nexcess to get a number of the greatest managed WordPress internet hosting in the marketplace.

Nexcess has as much as 99.99% uptime and high-performance servers to make sure your web site is up and operating always.

Constructed-in instruments hold it fast-loading, safe, and updated.

Try our absolutely managed WordPress plans to get began in the present day.