What Is Reseller Internet hosting? Every part You Want To Know

Based on information revealed by Siteefy, a brand new web site is launched each three seconds, which roughly interprets to a complete of 200 million energetic web sites proper now.

To satisfy the demand for extra web sites, the internet hosting business has continued to develop and is projected to generate over $90 billion in income in 2023 with an annual development of 12.42%.

In 2022 there have been an estimated 5.3 billion web customers throughout the globe, so it’s straightforward to see why so many individuals contemplate it an thrilling time for the internet hosting world.

Many enterprise house owners are naturally occupied with dipping their toes within the internet hosting market however is probably not sure of how one can get began.

In spite of everything, established internet hosting suppliers personal enormous servers and information facilities to retailer them, and plenty of medium-sized companies lack the sources essential to compete.

However what in the event you didn’t want to construct your individual internet host servers however might as a substitute make the most of the infrastructure that already exists? And as a substitute of attempting to problem big-name internet hosting service suppliers, you possibly can accomplice with them?

The reply to those questions already exists: It’s known as reseller internet hosting and it might be the answer to how your organization could make its debut within the internet hosting business.

Let’s go over what reseller internet hosting is, what its advantages are, and how one can choose the best reseller internet hosting supplier for your corporation.

What’s reseller internet hosting?

Reseller internet hosting is when a internet hosting supplier rents its internet hosting providers and a part of its infrastructure to a enterprise, known as the reseller. This reseller then repackages these internet hosting providers as its personal and sells them to particular person prospects or small companies at a marked-up value. The sort of transaction can also be known as white-label reseller internet hosting.

Think about a typical wholesale and retail enterprise association. The reseller buys the internet hosting providers in “bulk” from a internet hosting firm appearing as a wholesaler for these providers.

The reseller then rebrands and repackages these providers into smaller items it may possibly promote to prospects. These prospects then make their preparations with the reseller, not the net host supervisor from which the reseller initially obtained the providers.

This internet hosting association is in style with builders and design companies that supply all-in-one packages to their shoppers. And for some corporations, their complete enterprise mannequin is centered round reselling internet hosting.

What are the advantages of reseller internet hosting?

Now that you just perceive what reseller internet hosting is, it’s time to look nearer at how and why your organization may benefit from this type of enterprise association.


Beginning a standard internet hosting enterprise shouldn’t be an inexpensive endeavor. The excessive prices of securing bodily storage to your internet hosting infrastructure, buying costly servers and community tools, and hiring workers to handle and market your providers are boundaries to entry for a lot of.

In the event you begin your individual internet hosting enterprise as a reseller, although, you received’t have to fret about all these upfront infrastructure prices. The internet hosting supplier handles most of them, leaving you free to focus on rising your corporation and serving your prospects.


Not like digital personal servers (VPS) and different a number of area internet hosting plans, reseller internet hosting makes it simpler so that you can handle your shoppers. Every of them is assigned distinctive accounts for his or her web site internet hosting plans.

You possibly can administer every of those accounts with out having to ask for login credentials each time there’s a difficulty. You merely must handle prospects and allocate sources.


The beauty of reseller internet hosting applications is they are often scaled up as your internet hosting enterprise grows. You can begin with a smaller, extra reasonably priced plan and migrate to the next tier when your buyer wants exceed your present capability.


In the event you had been to construct and handle your internet hosting infrastructure your self, it might imply your organization could be solely accountable for its upkeep and safety.

However as a reseller, you don’t have to fret about sustaining and updating your servers around the globe. That job is dealt with by the internet hosting supplier who will be sure that all of the {hardware} is all the time safe and updated.

Now that we’ve mentioned the advantages of being a reseller internet hosting supplier, it’s time to go over what this form of enterprise association truly entails.

How does reseller internet hosting work as a enterprise?

The aim of reseller internet hosting is to earn a revenue based mostly on the income collected from prospects who purchase your repackaged internet hosting plans. Appears easy sufficient, proper?

Maybe. However this additionally means your reseller enterprise might want to deliver sufficient added worth and advertising and marketing magic to curiosity potential prospects into shopping for from you rather than straight from the net host.

Let’s discover what the trail to beginning a reseller internet hosting enterprise appears like.

Select your plan

First off, you’ll must determine what sort of reseller plan you wish to go along with. Some internet hosts could supply primary reseller internet hosting packages whereas others could use company plans.

In the event you at the moment have a relationship with a internet hosting supplier, it’s best to examine and see if they provide reseller plans. If not, it’s possible you’ll must change internet hosting corporations.

Whereas contemplating reseller plans, it’s essential to consider the overall quantity of server sources every has. Remember that you’ll must divide this quantity up between prospects.

Design your internet hosting bundle

When you’ve chosen a reseller internet hosting plan that works for you, the subsequent step is designing and configuring the internet hosting packages you’ll promote to individuals.

The construction and value of your plans ought to attraction to your goal market and be worthwhile to you. Whether or not your goal is ecommerce web sites or small companies that need an internet presence past social media, your internet hosting packages needs to be tailor-made to their particular wants.

Create a storefront

Lastly, you must arrange your storefront. The storefront handles buyer purchases and account creation for brand new prospects. Most internet hosting suppliers may give you a “clean” storefront you’ll rebrand as your individual.

To take it a step additional, some reseller internet hosting applications include entry to providers like internet design or customized internet improvement.

Now that you understand how reseller internet hosting works, you may start advertising and marketing and promoting internet hosting providers with your individual model title at your individual costs.

How to decide on one of the best reseller internet hosting supplier

So many internet hosts supply reseller internet hosting plans, however choosing the proper one for your corporation takes effort and time. Listed below are the important issues to think about when deciding on a reseller internet hosting plan and supplier.


We’ve already established that reseller internet hosting plans are a extra reasonably priced various to constructing infrastructure for a internet hosting enterprise. Nevertheless, the prices of reseller applications fluctuate dramatically, so it’s essential to slender down a listing of plans that meet your funds.

To make issues extra sophisticated, most internet hosting corporations supply a number of pricing tiers for his or her reseller internet hosting plans as a substitute of a single, commonplace price.

Time period length can also be an essential issue to consider. As an example, the low introductory value you pay right now could solely be legitimate for the primary few months or till the subsequent renewal interval.

Server sources and options

Similar to they might with common internet hosting plans, internet host suppliers will specify the server sources they allocate to every of their reseller internet hosting plans.

It is best to examine this data fastidiously, as some reseller plans prohibit what number of web sites or domains they’ll help whereas others enable limitless web sites.

Additionally, it’s essential to think about technical features of the plan, equivalent to the kind of disk storage, the quantity of allotted bandwidth, and the quantity of disk house.

The extra options included with the internet hosting reseller plan will be simply as essential because the server configuration, as they are going to make working your corporation lots simpler.

As an example, if the internet hosting firm doesn’t embrace automated backups or free SSL certificates with its reseller plans, it’s possible you’ll must look into providing these options your self.

Administration dashboard

The administration dashboard is the place you’ll management all of the features of your internet hosting plan, from allocating sources to managing buyer accounts.

It’s the central management level to your reseller internet hosting plan, so the simpler this management panel is so that you can use, the less complicated your job of managing your internet hosting enterprise.

A number of in style administration dashboards can be found, like cPanel for managing Linux servers and Plesk for Home windows. Some internet hosting suppliers, equivalent to Nexcess, even supply their very own customized dashboards for managing your internet hosting account.


Most resellers wish to begin small when launching their reseller internet hosting enterprise. However what occurs when enterprise finally picks up, and also you outgrow your present plan?

To keep away from irritating your prospects with delays associated to scaling up your internet hosting bundle, it’s best to choose a internet hosting supplier that gives a simple improve path for reseller prospects.

Ideally, it’s best to select a internet hosting supplier that allows you to carry out plan upgrades out of your account administration portal.

Lastly, it needs to be simply as straightforward to downgrade your plan as it’s to improve it. You actually don’t wish to be caught paying for extra internet hosting sources than you want.

Buyer help

You’ll wish to select a internet hosting supplier that gives a 24/7 technical help crew. Points can come up on the drop of a hat, and also you don’t need your corporation to be on the hook after they do.

Some suppliers go above and past by offering tech help to a reseller’s prospects as effectively. Aside from this nice promoting level to your providers, it additionally means you might have one much less factor to fret about as a reseller.

Remember to double-check the small print of the help providers on supply, like what help channels the host makes use of and whether or not every channel is on the market 24/7.

Nexcess gives cellphone, chat, and e-mail help that’s all the time obtainable, along with an intensive data base that prospects can flick thru for solutions.


It’s essential that you just have a look at what different prospects are saying in regards to the high quality of the internet hosting firm’s reseller program. A bundle that appears nice on paper may find yourself being a nightmare to cope with as soon as the contract is signed.

Some web sites mixture these opinions for on-line service suppliers, providing you with an honest concept of the form of expertise to count on. G2 and Trustpilot are each in style evaluate web sites you may consult with.

Along with buyer opinions, you also needs to hunt down professional opinions from third-party expertise platforms for up-to-date business information and information. These might help fill in gaps left by prospects and likewise present extra context on whether or not a plan is true for your corporation.

Closing ideas: A whole information to reseller internet hosting

Increasing your corporation into the internet hosting market can really feel daunting. However beginning a reseller internet hosting firm is an reasonably priced and scalable approach to break into this rising business with out making a big, upfront funding in infrastructure.

Now that you just perceive what reseller internet hosting is, its benefits, and how one can get began, it’s time to maneuver ahead with your individual internet hosting journey.

Nonetheless enthusiastic about your backside line?

Take a look at absolutely managed enterprise internet hosting plans from Nexcess. They offer you best-in-class velocity and help at a value that’s proper for your corporation.

Contact us at Nexcess to be taught extra.