Have you ever observed a presence – an indescribable power – when studying our Twitter feed currently? Possibly you’ve observed a bit of extra sass than ordinary. Maybe you’ve thought, “Gee, I didn’t suppose Nexcess was this cool.”

That breath of recent air (which will scent faintly like Whataburger) isn’t as a result of somebody stole the keys to the truck … properly, not totally. We’ve given our favourite (and solely) Subject Advertising Supervisor, Christine Clauder, entry to the company Twitter.

Christine was truly a Nexcess buyer first. Possibly you’ve seen our case examine the expertise that led her to us. TLDR, considered one of our very smart and fantastic workers members (that completely isn’t scripting this) caught wind of what was taking place to her and prompt migrating over earlier than her website went down once more. It was a match made in internet hosting heaven.

A number of months later, a place opened up that was an ideal match for the hilarious, dynamic character that Christine embodies.

We sat down with Stine (pronounced STEEN, tyvm) to ask her all about how she turned the Face of Nexcess, what her plans are, and what her typical espresso order is.

Right here’s every part you wish to learn about Christine Clauder.

Nexcess: You’re no stranger to social media. The place have we seen you earlier than?

Christine: I’ve been a staple of the web for nearly so long as WordPress. I at present co-host a podcast for Fark.com, I’ve gone viral on TikTok for pranking a former boss. My Hank (the canine) expertise received me on nationwide tv and a bunch of well-known on-line media. I’m additionally a well-known face to people who take part in GISH. Most just lately, if you happen to’re within the WordPress neighborhood, you might have seen me at just a few WordCamps in 2022.

Nexcess: All of that is breaking information to me. I’m very impressed.

Christine: As you need to be.

Nexcess: Inform me about why we’re seeing modifications right here at Nexcess.

Christine: Properly, we’ve rebranded. We’ve received an important new look. That has to proceed all through our content material and our character as a model. We needed a mixture of the company face which Devin Frachalla – our Social Media Specialist – does exceedingly properly, in addition to the sassy, energetic, and ridiculous aspect, which is the place I are available in. We’re right here for our clients, and also you’ll know that if you happen to’re already a buyer. However we’re additionally folks — enjoyable folks with massive personalities. Our clients don’t get to see us on Slack, doing group actions over Zoom or Google. They solely get to see the service aspect of the corporate. The WordPress neighborhood IS enjoyable, and since we’re a part of the affect going into that neighborhood, our model goes to higher mirror that now. We wish to be the desk you wish to sit at, and also you received’t want an invite for it. We wish to be certain folks know we’re consultants — however we’re additionally approachable.

Nexcess: I do know you’ve run WordPress websites for a while, so that you’ve been steeped within the business – however what actually ready you for being the “Face of Nexcess?”

Christine: Oh, the place do I begin? My childhood with a brutally trustworthy Japanese mom is a testomony to my success and talent to resist the customarily harsh nature of social media. If I survived her critiques, eggs on Twitter are actually nothing to be involved about. Hmmm. Being married for 20 years? That would do it. I’ve developed a thick pores and skin, which is vital while you’re customer-facing. However the enjoyable half? I imply, I’ve proven as much as work in a dinosaur costume only for “Informal Friday.” I’m at present carrying a distinct Halloween costume every single day in October. I BRING THE FUN.

Nexcess: People who say they’re the enjoyable one are normally not–

Christine: I AM VERY FUN.

Nexcess: Okay, okay. So, on a scale of 1-10, how narcissistic do you suppose you’re?

Christine: TWENTY. Somebody has to advocate for me. Nobody else goes to.

Nexcess: , that’s a great level. I really feel the identical method. It’s one of many many causes I–

Christine: That is me time, Samantha. Attempt to focus.

Nexcess: Jeez, alright. Okay, so, I observe you on numerous social media. You might have an actual knack for posting spicy content material. What are your favourite sorts of posts?

Christine: I believe it’s actually vital to benefit from what’s occurring proper now. Retaining on development and ensuring content material is related is what makes an important publish. I like memes, they’re a good way to each seize consideration with visuals and messaging. It’s additionally vital to be genuine. That’s why posts detailing a few of the very weird issues that occur to me get a variety of consideration.

Nexcess: Agreed. I believe you actually nailed it, there.

Christine: I see what you probably did there, and I don’t prefer it.

Nexcess: Inform me extra about content material. What works, and what ought to get tossed within the dumpster and set ablaze?

Christine: Properly, you must be virtually a social media anthropologist in a method. Researching what’s occurring, what folks reply to. I don’t like clickbait, I don’t suppose anybody actually does, even when folks reply to it. There’s a proper method and a fallacious technique to go about it, however–

Nexcess: …it’s actually about discovering a steadiness.

[Editor’s note: I would like to add that Christine has rolled her eyes because she’s already seen that meme]

Christine: Anyway, buzzwords is usually a bit a lot and overused. Like, I hate “circle again.” I believe if you happen to’re making an attempt to work in a bunch of buzzwords only for clicks, ehhhhhhh.

Nexcess: Completely. Your viewers can inform and it will get stale, and it will possibly do extra hurt than good typically. Social media technique must be efficient. How do you’re feeling social media assists manufacturers?

Christine: Model consciousness, for certain. It’s an important place to distribute information about corporations – whether or not to present or new clients, however it’s the prospect to indicate the audiences your character. Our web sites are for promoting merchandise, offering instructional materials, and certain – websites mirror model character, however your touchdown web page isn’t up to date every single day. Social media offers us, all manufacturers – not simply Nexcess – the chance to be within the second, actual, and interacting with our clients in a extra private method.

Nexcess: That’s stunning. I find it irresistible. Let’s discuss you once more. This weblog is meant to be introducing you.

Christine: Nice, that’s my favourite topic.

Nexcess: What one factor on Earth do you’re keen on probably the most?

Christine: Meals.

Nexcess: Christine, you’ve gotten a CHILD.

Christine: My baby just isn’t a factor!

Nexcess: Ugh, you already know what I meant. Wonderful, I’m actually going to place “meals” as your reply although.

Christine: Properly, it’s correct.

Nexcess: What’s the craziest factor that ever occurred to you? In addition to aspirating a nail.

Christine: Ooh, there’s a lot to select from. So, okay. I grew up in Japan within the 70s – possibly don’t put the date.

Nexcess: Okay.

Christine: Okay, put the date, as a result of if you happen to don’t possibly folks will suppose you meant the Twenties. So, there I’m in Japan, simply an lovely little tot. Japan didn’t have customary bathrooms like we do stateside. It’s a gap within the flooring. Historically, you get a giant bucket of water, and after you’re completed you wash the world. So, my little cousin, who was solely only a bit older than me, was making an attempt to assist and poured out the bucket of water. And– properly, as you could possibly think about, I slipped. Proper into the outlet.

Nexcess: How massive was that gap?!

Christine: Excuse you! Impolite. I WAS A CHILD, keep in mind? ANYWAY, I’ve been extremely resourceful whilst a toddler falling right into a flooring potty, and I caught myself. I used to be like Sylvester Stallone in Cliffhanger.

Nexcess: Once more, wildly impressed. I hope you by no means have to try this once more. So, what recommendation would you give––

Christine: Properly, to my husband, shut up. To my daughter? Stick with it, you’re AMAZING. To associates? Don’t consider me, 90% of what I say is BS. However I suppose you most likely meant for folks in social media and different neighborhood managers. To them I say, be your self. Be actual, be loud, and take probabilities. Do issues now, make an apology after.

Nexcess: Clever phrases. Thanks for taking the time to talk with us at the moment, Christine. One final query. How do you’re feeling about your job?

Christine: I freaking love my job.

Keep in contact

To maintain up with Stine, observe the @nexcess Twitter and Christine’s Twitter @NexStine.