5 ideas for writing product descriptions for a clothes retailer

Clothes shops have a number of competitors. However writing compelling descriptions of your clothes merchandise will assist you to stand out.

Based on eMarketer, ecommerce will make up nearly 21% of all retail gross sales in 2023 and can develop to 24% by 2026.

A vital tactic to enhance your ecommerce gross sales on this rising market is to put in writing compelling product descriptions for clothes. These particulars assist engines like google join you together with your audience.

Quick clothes descriptions want to present clients the data they’d usually get from bodily dealing with the merchandise in a brick-and-mortar retailer.

However writing an efficient description for clothes is simple when you understand what phrases to make use of to explain clothes.

Right here’s what we’ll cowl:

Why writing clothes descriptions is necessary on your ecommerce clothes retailer

A powerful clothes description is significant as a result of your clients can’t contact or strive on the piece of clothes in your on-line retailer.

A well-written description each informs and appeals to the wants and needs of a possible buyer.

Vogue product descriptions increase a product’s visible presentation. Your descriptions for clothes may also have an emotional and psychological affect on potential and present clients.

You’ll be able to enchantment to their creativeness or reminiscence by describing experiences associated to a product by means of copywriting. If a buyer can think about themselves carrying and sensing a shirt from studying its description, it will increase the possibility they’ll purchase it.

A product description can also be necessary on your ecommerce enterprise as a result of it may well construct model authority, join together with your clients, and affect their intentions.

Your clothes descriptions are additionally necessary for including textual content to your image-heavy web site and growing the possibility of higher search rankings by means of SEO (search engine optimisation).

The extra exact, distinctive, and customer-oriented your descriptions are, the better will probably be on your audience to find your web site amongst 1000’s of rivals within the style business.

The right way to write efficient descriptions for clothes

Writing efficient descriptions for clothes is extra than simply itemizing the product options. There are three foremost areas to focus on when planning your product descriptions for them to be efficient:

1. Base your descriptions in your goal market and viewers

  • Ask your self, who’s your superb buyer? What style manufacturers do they comply with? What’s extra precious to them — the standard of your product or how fashionable it’s? What would excite them about your model and the clothes you promote? Maintain that superb individual in thoughts whereas writing an outline and choosing the right phrases to explain garments.
  • Discover how your bigger rivals describe their merchandise. This helps you utilize your rivals’ market analysis and concentrating on to succeed in your clients through the use of phrases and phrases with the same really feel. For instance, for those who’re a streetwear model, you may describe clothes with phrases like saggy, outsized, and classy.

2. Construct an outline for clothes template

A template will prevent time and assist construction your descriptions for clothes constantly.

  • Create a format on your product descriptions, together with the important product traits and particulars. Contemplate including a catchy starting and a call-to-action ending — a primary define you should utilize for many of your merchandise.
  • Add an inventory of adjectives to explain your merchandise to the template. Acquire all descriptive phrases that suit your model and clothes the perfect so you might have a fast reference when writing descriptions.
  • Maintain your description brief and well-organized as a result of over 80% of style gadgets are bought by way of cell units. It additionally makes it less complicated for purchasers to skim for data related to them.

3. Take a look at a number of description varieties

A/B testing allows you to check totally different approaches.

  • Write a brief description for a product and observe gross sales and product web page visits for a set period of time.
  • Then, change the outline or format and see if it has higher or worse outcomes than the primary check.

Recommendations on what to incorporate in your descriptions for clothes

The phrases you select to symbolize your on-line clothes retailer are essential. Use these tricks to make robust phrase decisions and construction.

1. Use attention-capturing phrases to explain garments

Your product web page customer will learn the complete description if it engages them from the primary sentence. Use phrases that catch and preserve their consideration from the start and all through your clothes description.

Consideration-capturing phrases are additionally useful when mentioning your model mission or explaining the product’s worth to a possible purchaser.

Some attention-capturing adjectives to explain garments embrace:

  • Eye-catching.
  • Distinctive.
  • Luxurious.
  • Versatile.
  • Fabulous.

2. Place opinions concerning the product above product information

The opinion + truth + noun construction is a sensible option to write a compelling description for clothes. An opinion is a subjective feeling about your product, and information are its precise traits.

Opinion-first descriptions provoke an emotional response, whereas factual data provides to the logical reasoning to purchase an merchandise. This psychological mixture makes folks really feel justified of their shopping for choice.

For instance, “comfy (opinion) cashmere (truth) cardigan (noun)” is extra descriptive and compelling than merely “cashmere cardigan” or “comfy cardigan.”

3. Keep away from unneeded slang or jargon

Many manufacturers use slang or business jargon to enchantment to exclusivity and provides extra particulars about product options. Nevertheless, if a time period is complicated to a reader, it is likely to be acquired poorly.

Use slang and business jargon fastidiously and solely when wanted.

In case your clothes model is unique or specialised, use applicable vocabulary or describe associated experiences. For instance:

  • Boho stylish leggings: Vogue slang to enchantment to a selected audience.
  • A wetsuit with UPF safety: Use of business jargon to offer vital particulars.

4. Use storytelling in your product descriptions

Storytelling integrates details about product origins and the folks behind it so as to add worth and construct trustworthiness. Storytelling is very compelling for product descriptions of manufacturers with a novel origin or outlined social mission.

For instance, shops promoting TOMS model footwear could point out that TOMS provides a pair of sneakers to a toddler in want for each pair offered or that the corporate helps sponsor psychological well being care.

Your descriptions for clothes may enchantment to your clients’ creativeness and reminiscences to evoke their feelings by way of storytelling.

Describing a linen shirt by means of a pleasurable expertise, like “image your self on a yacht carrying this unique linen shirt,” can evoke a need to purchase.

Listed here are some pattern phrases and phrases to explain garments utilizing storytelling:

  • Proudly crafted by…
  • Eco-friendly/Moral.
  • Think about…
  • Image your self…
  • Keep in mind when…
  • Whereas engaged on this product, we aimed to…

5. Comply with present tendencies and embrace style phrases

Whether or not your clothes represents the newest style or a basic type, utilizing fashionable vocabulary helps your descriptions stand out. Moreover, your audience could use common phrases to explain garments of their search request.

Together with style phrases to characterize your merchandise’ options and advantages may help join with the goal audiences for these tendencies.

Listed here are some phrases to explain garments utilizing style phrases:

  • Capsule wardrobe.
  • Informal.
  • Elegant.
  • Fitted.
  • Outsized.

Nice clothes description examples

Bombas is a clothes model that creates and sells high-quality on a regular basis clothes for males, girls, and youngsters.

The firm’s description instance beneath demonstrates how storytelling can catch a possible purchaser’s consideration. The textual content is concise and informative — it addresses model values and connects with clients by regarding their on a regular basis experiences.

Disruptive Youth is a clothes model for younger girls. The instance of their little black gown description demonstrates an understanding of the audience and appeals to their needs, similar to having just a little again gown as a go-to outfit. It additionally mentions freedom of motion, addressing the energetic life-style of younger clients.

Closing ideas: 5 ideas for writing product descriptions for a clothes retailer

Sturdy clothes descriptions assist on-line outfitters keep aggressive and be found by their audience. You’ll be able to enhance the way you describe clothes in writing by treating your phrase selection and structuring significantly and creating templates to optimize the method.

Nonetheless, your product descriptions solely assist shut the deal when readers determine to belief your web site and click on on a product.

For those who’re seeking to construct an ecommerce web site that your audience can belief, try Nexcess WooCommerce internet hosting.