A part of operating a profitable ecommerce retailer is leveraging the proper platform. From Magento to WooCommerce, there isn’t a scarcity of ecommerce platforms that accommodate a variety of on-line retailer sorts.
With this stated, Magento has persistently ranked as one of many high ecommerce platforms accessible. Whether or not you are new to creating a web based retailer or are contemplating a future migration, it is value analyzing the advantages of Magento to maneuver ahead with a choice.
On this article, we’ll focus on 14 advantages of utilizing the Magento ecommerce platform and every little thing else you should learn about this feature.
Magento is an ecommerce platform that gives on-line retailers with a versatile purchasing cart system, in addition to management over the look, content material, and performance of their on-line retailer.
Magento presents two distinct platforms, Magento Open Supply (beforehand Neighborhood Version) and Magento Commerce Cloud (beforehand Enterprise Version).
Open Supply is free to obtain and use, whereas Commerce comes with licensing charges. Each platforms provide customers a variety of advantages and options.
How Does Magento Work?
Magento’s core construction is constructed on a Mannequin-View-Controller (MVC) structure that makes it potential for builders to customise practically each facet of a retailer.
On the identical time, Magento’s modular codebase permits customers to combine third-party modules and themes to additional prolong the performance and look of their on-line retailer.
This is without doubt one of the signature professionals of Magento. Customers can customise each facet of their Magento retailer and create a customized market.
14 Advantages of Magento
Magento is utilized by greater than 250,000 retailers the world over. All of those retailers are drawn in by the various advantages of Magento, which embrace:
1. Versatile Content material Administration
Magento’s content material administration system (CMS) is extraordinarily versatile in managing and modifying all types of content material. You need to use it to create pages, weblog posts, product descriptions, and extra.
And, if you wish to get actually inventive, you possibly can even use Magento’s CMS to create customized touchdown pages. Plus, Magento makes it straightforward to handle your retailer’s content material with its intuitive drag-and-drop interface.
2. Cell-Pleasant Configuration
It is important for all ecommerce shops to be mobile-friendly. Magento comes outfitted with a responsive design that routinely adjusts your retailer’s format to offer an optimum expertise for cellular customers.
What’s extra, Magento additionally presents a separate set of instruments particularly for creating a singular cellular app to your retailer. With Magento, you possibly can make certain that your ecommerce retailer will present an awesome person expertise it doesn’t matter what machine your clients are utilizing.
3. Improved Efficiency and Scalability
Magento is constructed on a modular structure, which implies that it may scale very simply to accommodate the wants of rising companies.
Plus, Magento comes with a variety of performance-enhancing options, resembling full-page caching and indexing, which can assist your retailer load quicker and run extra easily.
Because of this a Magento 2 retailer can simply deal with excessive site visitors quantity with none slowdown or efficiency points. And, when you ever have to scale up your retailer’s capability, Magento makes it straightforward to take action with none main disruptions.
Magento can be one of the crucial safe ecommerce platforms accessible. It comes with a variety of options that assist to guard your retailer from safety threats, resembling information leaks and malware assaults.
Plus, Magento is at all times updating its platform to remain forward of the most recent safety threats. So, you possibly can relaxation assured that your retailer is in good palms on the subject of safety on Magento.
4. Superior web optimization Options
Magento comes with a variety of superior web optimization options that may assist your retailer rank larger in search engine outcomes pages (SERPs).
For instance, Magento permits you to create customized meta titles and descriptions for every of your retailer’s pages. This can assist to enhance your click-through charges from SERPs when optimizing Magento 2.
Plus, Magento’s built-in URL rewrites can assist to enhance your retailer’s crawlability, which might additionally result in higher SERP rankings. All of those web optimization options can assist to convey extra site visitors to your retailer, which might result in extra gross sales and conversions.
5. Giant Magento Neighborhood
Magento has a really giant and energetic group of builders, designers, and customers. This group is at all times creating new modules, themes, and extensions for Magento.
And, when you ever need assistance together with your Magento retailer, chances are high that somebody locally has already written a tutorial or article on easy methods to do it.
This huge group is without doubt one of the greatest advantages of utilizing Magento. It doesn’t matter what drawback you are dealing with together with your retailer, chances are high that somebody within the Magento group has already solved it.
6. Permits for Market Integration
Magento’s market integration function permits you to simply join your retailer with a variety of widespread marketplaces, resembling Amazon and eBay.
This can assist to extend your product’s visibility and attain a bigger viewers. Plus, it may additionally assist to simplify your stock administration by permitting you to promote your merchandise on a number of platforms from one central location.
7. Permits for Customization
Magento is a really versatile platform that enables for lots of customization. With Magento, you possibly can create a unique search for your retailer. Plus, you too can customise the performance of your retailer to match your particular enterprise wants.
There are a variety of how to customise Magento, resembling putting in extensions or creating customized modules. And, when you’re not a developer your self, there’s at all times somebody within the Magento group who can assist you obtain the customization that you simply want.
8. Customise Your Safety Permissions
Magento doesn’t simply permit customers to customise its performance. Customers also can customise their retailer’s safety permissions. Magento’s safety permissions function permits you to customise the extent of entry that your workers need to your retailer’s backend.
It is a nice method to stop unauthorized adjustments from being made to your retailer. Plus, it may additionally assist to maintain your retailer’s information secure by limiting who has entry to it.
You’ll be able to simply create customized person teams and assign particular permissions to every group. This makes it straightforward to provide completely different workers the precise degree of entry that they want in an effort to do their job and nothing extra. Offering the acceptable safety permissions to the proper workers can stop safety points from malicious workers or unauthorized individuals who haven’t any enterprise in your retailer’s backend.
9. Straightforward to Combine Third-Events
Magento is simple to combine with a variety of third-party providers, resembling fee processors and transport carriers.
This can assist to streamline your retailer’s checkout course of and make it simpler to your clients to buy your merchandise. Plus, it may additionally assist to cut back your retailer’s working prices by permitting you to benefit from reductions and promotions from these third-party providers.
Magento’s platform can be very versatile, which makes it straightforward to combine new options and performance into your retailer as wanted.
10. Constructed-in Upsells & Cross-Sells for Your Enterprise
Magento’s upsells and cross-sells function permits you to enhance your common order worth by displaying associated merchandise to your clients throughout the checkout course of.
For instance, if a buyer is shopping for a pair of sneakers out of your retailer, you possibly can upsell them on an identical belt or purse. Or, in the event that they’re shopping for a costume, you possibly can cross-sell them on a pair of earrings or sneakers that may go effectively with the costume.
It is a nice method to increase your gross sales and conversions by selling complementary merchandise to your clients.
11. Magento Cell App Framework for Straightforward Cell Improvement
Magento’s cellular app framework makes it straightforward to develop native cellular apps to your retailer.
With this framework, you possibly can simply create an iOS or Android app to your retailer with out having to rent a separate improvement crew. Plus, the cellular app framework is totally built-in with Magento’s platform, which makes it straightforward to handle your retailer’s stock, orders, and clients out of your cellular app.
12. Superior Search Performance
Magento’s superior search performance permits your clients to simply discover the merchandise they’re searching for in your retailer.
Your clients can seek for merchandise by key phrase, SKU, class, worth vary, and extra. Plus, Magento’s search engine is continually studying and enhancing over time, which implies that it’s going to get higher at discovering the proper merchandise to your clients.
13. Simplifies PCI Compliance
PCI compliance implies that it meets the safety requirements set by the Cost Card Trade.
Magento Open Supply itself will not be PCI compliant, but it surely does provide options that make it easier to realize PCI compliance. Due to this, it is very important choose a PCI-compliant internet hosting supplier, resembling Nexcess, to realize this coveted standing.
That is necessary for any retailer that accepts bank card funds, because it helps to make sure that your clients’ information is secure and safe. Plus, being PCI compliant can assist you to keep away from fines and penalties out of your fee processor.
14. Saves You Time & Cash
Magento is a robust platform that may prevent money and time. With Magento, you possibly can simply handle your retailer’s stock, orders, clients, and extra from one central location.
Plus, Magento’s platform is continually being up to date with new options and performance, which implies that you will not have to fret about your retailer turning into outdated.
Take Benefit of These Advantages of Magento
Should you’re totally satisfied and able to benefit from the advantages of Magento, you may want to decide on the proper Magento internet hosting supplier earlier than beginning a brand new on-line retailer.
Fortunate for you, Nexcess offers totally managed Magento internet hosting that provides world-class scalability, pace, and safety. Give us a name right this moment to talk to a member of our gross sales crew about our managed Magento internet hosting providers.