The time has by no means been higher for opening your on-line retailer. With over 5 billion folks related to the web globally, it’s no shock that extra individuals are purchasing on-line.
The truth is, ecommerce is projected to account for 20.2 % of all retail gross sales in 2023. Which means that out of each $100 shoppers will spend, $20 will probably be used for an internet buy.
For these seeking to capitalize on the rising on-line purchasing pattern, one fashionable ecommerce answer you could have heard of is Shopify. It permits customers to create and handle an internet ecommerce enterprise and is at the moment utilized by over 6 million web sites.
However regardless of its reputation, Shopify is probably not the best choice for you. Fortunately, there are a couple of options you’ll be able to think about for organising your on-line retailer. As we speak, we’ll check out some causes you need to skip Shopify and the highest Shopify options you should utilize to construct an ecommerce answer that’s best for you.
When constructing an internet retailer, your selection of an ecommerce answer may have a big effect on the expansion of your on-line enterprise. Every platform has execs and cons, and it’s good to weigh them to search out the choice that works greatest for you.
Right here are some things about Shopify which will make you rethink it as an ecommerce answer.
The default technique of accepting funds on a Shopify on-line retailer is Shopify Funds. This fee gateway will work for almost all of Shopify customers, however it’s not supported in some international locations.
Additionally, some kinds of companies are prohibited from utilizing Shopify Funds. For these customers and others who wish to use one other fee technique, there are some issues you need to learn about.
When you determine to make use of a fee gateway that isn’t Shopify Funds, you may be charged as much as 2 % in transaction charges on each sale your store makes.
For shops that require greater than the essential performance that comes with most ecommerce shops, Shopify requires that you simply pay much more to achieve entry to those options.
This consists of assist for real-time delivery charges from third events, estimating import duties and taxes on product shipments, and assist for ecommerce advertising and marketing automation.
These superior options are saved behind a paywall and are solely out there to clients that pay for higher-tier plans. This isn’t ideally suited for companies with smaller budgets that want these options for his or her on-line retailer.
Search engine marketing (website positioning) is essential to the long-term success and visibility of your ecommerce web site. Shopify presents some fundamental performance for bettering the website positioning of your product pages, however for something extra superior, you’ll have to look elsewhere.
As an example, retailer house owners can not modify their product web page URL construction, making it troublesome to create product hierarchies. Shopify customers may expertise issues coping with duplicate content material, URL redirection, and brief title tags.
Whereas there are workarounds for a few of these issues, the hassle required to implement them is probably not one thing you wish to spend money and time doing.
Shopify has dozens of themes for customers to customise the feel and appear of their on-line retailer. Nonetheless, this doesn’t examine to the multitude of customization choices provided by different ecommerce platforms like WooCommerce and Magento.
The truth that Shopify is a software-as-a-service (SaaS) platform additionally limits what sorts of customizations you may make to your on-line retailer. You might be able to change your retailer’s visible design with its templates and theme editor, however you’ll be able to’t create your personal design from the bottom up, utilizing your personal code and design parts with Shopify.
Essentially the most reasonably priced plan from Shopify begins at $29/month (when paid for yearly). That’s not precisely an reasonably priced value level for a small enterprise that’s simply beginning its on-line retailer.
Additionally, some customers might wish to use Shopify apps that add performance to their on-line retailer, like delivery administration and e-mail advertising and marketing. The month-to-month subscription charges for a few of these providers can rapidly add up and develop into unmanageable.
Now that you simply’re acquainted with the explanation why you need to select an ecommerce answer aside from Shopify, it’s time to check out the highest Shopify options out there right now.
WooCommerce is a free WordPress ecommerce plugin and among the best Shopify options. It’s open supply, which signifies that programmers all all over the world are always engaged on extending its performance and including new options.
The important thing WooCommerce options are:
WooCommerce is way more versatile than Shopify. If you wish to change the design or performance of your Shopify retailer, you’ll want coding information.
Then again, WooCommerce, which is open supply, presents you superior web site optimization and customization choices, equivalent to themes and plugins, that don’t require any prior net design expertise.
With so many selections, it’s principally inconceivable to exhaust WooCommerce’s optimization potentialities, making it a wonderful selection for individuals who desire a utterly distinctive on-line retailer.
Easy set up
Whereas migrating your present web site to Shopify may take hours to days, turning your WordPress web site into an internet retailer with WooCommerce solely takes a few minutes. It solely takes a couple of clicks to put in and arrange the WooCommerce plugin.
Rating as among the best free options to Shopify, the WooCommerce plugin prices nothing to put in. However take note you’ll nonetheless should pay for issues like a internet hosting plan on your web site, an SSL certificates to maintain your web site safe, and a fee gateway to deal with transactions.
One of the fashionable Shopify options, Magento is an ecommerce platform provided by Adobe. You may select from two Magento choices: Magento Open Supply and Magento Commerce (additionally known as Adobe Commerce).
The highest Magento options are:
Intensive assist for customizations
As an open-source ecommerce answer, Magento grants customers the liberty to make main modifications to their on-line retailer. From the visible design to the backend performance and even the purchasing expertise for patrons, the whole lot could be personalized to make your retailer distinctive.
Managed internet hosting choices
Some net hosts additionally supply managed internet hosting plans which might be specifically made for ecommerce companies and include Magento pre-installed and configured. The managed Magento internet hosting plans from Nexcess begin at $37.20/month. And whereas that prices just a little greater than the essential plan from Shopify, the added options that include a managed internet hosting plan supply a lot better worth.
Magento Open Supply is on the market to put in without charge to you, making it one other glorious free Shopify different. All you want is a appropriate internet hosting plan and a website title on your on-line retailer.
BigCommerce is an ecommerce platform that gives you an entire packet of providers, together with internet hosting, website positioning, and funds. You should have your on-line retailer up and operating just by subscribing to one of many BigCommerce plans.
Listed here are the important BigCommerce options:
Assist for a number of fee gateways
BigCommerce consists of assist for as much as 55 fee gateways out of the field. Prospects can use any of those fee gateways with none transaction charges collected by BigCommerce.
Exterior functions integration: BigCommerce helps connections and integrations with over 1,000 exterior functions and providers. The functions that allow these integrations improve the performance of your on-line retailer, enabling a greater purchasing expertise on your clients.
Omnichannel retail permits BigCommerce shops to promote merchandise to their clients by way of a number of channels, like bodily shops, social media, and messaging. This permits clients extra methods to get this purchasing completed, with much less effort on their half.
The most well-liked BigCommerce plan is BigCommerce Plus which prices $79/month while you pay for 12 months upfront. The Commonplace Plan prices $29/month, whereas the Professional Plan prices $299/month.
StoreBuilder was launched in February 2021 and is a superb answer for anybody with out technical information to make use of for creating an ecommerce web site. StoreBuilder has an incredible set of options, together with:
Newbie pleasantStoreBuilder was designed for people who find themselves new to website hosting and ecommerce. Your complete consumer expertise has been designed to get an internet retailer up and operating with minimal effort. You don’t have to know the right way to write code to create a novel ecommerce retailer with StoreBuilder.
StoreBuilder begins at simply $5/month for the primary three months. After that, the value rises to $19/month. This makes it one of many most cost-effective choices on this listing for designing web sites like Shopify.
Counting among the many free options to Shopify, OpenCart is nice for constructing and managing your on-line store. The options OpenCart presents are:
Like the opposite open-source choices on this listing, OpenCart is a free different to Shopify. You may benefit from its present options and write code to create and customise new options on your on-line retailer.
OpenCart lets you create and host a number of on-line shops from the identical internet hosting platform. This function is helpful if you wish to run a market that enables a number of distributors to have their very own on-line shops.
OpenCart prices nothing to obtain and use, which is why it’s fashionable among the many free Shopify options. Nonetheless, you’ll have to pay for internet hosting and any further extensions you may have to construct out your retailer’s performance.
PrestaShop is one other open-source ecommerce platform that makes use of a freemium mannequin. It has over 300,000 clients and is ideal for customers who need full management over their on-line retailer.
One among its key options is:
PrestaShop definitively wins with regards to customization choices. Contemplating that it’s an open-source platform, just about the whole lot discovered in your web site could be modified as much as probably the most appropriate level for your small business.
Superior website positioning
PrestaShop’s website positioning options help you enhance the search engine visibility of your on-line retailer and particular person product pages. The website positioning choices can be utilized to configure meta titles and descriptions, search-friendly URLs, and web page redirects for all of your product pages.
Downloading and putting in Prestashop is free. However you’ll should pay for internet hosting, themes, and extensions to make your on-line retailer your personal.
Shift4Shop is a customer-oriented ecommerce platform that’s designed to allow store house owners to simply carry their enterprise on-line. A number of the most vital options are:
Cheaper platform charges
For ecommerce companies within the U.S., you will get began with Shift4Shop without charge, in comparison with $32/month with Shopify, making it one other nice free different to Shopify. At that value, you continue to get entry to a ton of options to create, handle, and develop your on-line retailer.
Assist for a number of ecommerce companies
Dropshipping, furnishings, downloadable ebooks, occasion tickets, service subscriptions, workplace provides, music, and band merchandise — these are simply among the totally different classes of services and products that Shift4Shop can assist on its ecommerce platform.
You may create web sites like Shopify to promote any of these items with none further code modifications or customizations.
Shift4Shop has a $0/month plan that’s out there to clients in the USA. All that’s required to qualify for this plan is to make a minimal sale of $500 each month out of your on-line retailer.
Pricing for different clients begins at $29/month.
The important thing options Sq. On-line supplies are:
Built-in fee gateway
Sq. is well-known for its monetary providers, which embrace fee gateways and point-of-sales terminals. All of those monetary providers are deeply built-in with its on-line retailer, enabling clients to make use of a wide range of fee strategies to buy merchandise out of your ecommerce store.
Omnichannel retail assist
With Sq. On-line, your clients can view and purchase your merchandise throughout numerous channels, together with bodily retail shops, social media pages, emails, and weblog websites. You may fulfill orders from all these channels, offering clients with a seamless purchasing expertise no matter the place they encounter your model.
Sq. On-line has three subscription plans:
Wix is likely one of the hottest Shopify options. You can begin constructing your on-line retailer instantly free of charge. Wix’s key options are:
Larger flexibility with web site content material
Wix presents customers a extra strong platform for creating net content material along with constructing and internet hosting an internet retailer. This makes it a super selection for patrons who need their core enterprise web site to exist on the identical infrastructure and area title as their ecommerce web site.
AI-assisted web site design
Wix takes benefit of current developments in synthetic intelligence to simplify the method of making your ecommerce web site with its Synthetic Design Intelligence (ADI) software. After asking a couple of questions on your model particulars, web site aims, and design preferences, the ADI software will generate a ready-made web site for your small business.
You may obtain rather a lot when it comes to designing your web site with Wix’s free plan. However this selection is basically solely appropriate for making a small private web site.
When you determine to develop your small business, you might have three ecommerce plans to select from:
Squarespace’s key options are:
Advertising and marketing instruments
As a part of its subscription, Squarespace consists of a number of instruments you should utilize to construct your model and improve advertising and marketing efforts on your on-line retailer. These embrace a video enhancing app, a emblem maker, and a software for creating social media content material.
Free design templates
All of the templates for customizing your ecommerce web site can be found at no additional price to Squarespace clients. Which means that when you’ve paid your subscription payment, you should utilize any of the tons of of design themes to fashion your web site.
In distinction, Shopify solely has a couple of free themes, and it’s important to pay additional to make use of any of the premium design themes.
Squarespace presents three fundamental plans:
With so many nice paid and free Shopify options on the market, it may be laborious to know which one is correct for your small business.
Discovering the one which works greatest on your model will take a while, because it’s vital to think about the components that matter most to your scenario.
When you’re looking out for an reasonably priced, high-performing ecommerce internet hosting plan, you’ll be able to’t go improper with our managed WooCommerce internet hosting plans beginning at $17.50/month.
Or, in the event you’ve determined to design your ecommerce web site with Magento, Nexcess presents scalable managed Magento internet hosting plans ranging from simply $37.20/month.
Lastly, you’ll be able to construct your first on-line retailer very quickly and with no coding required utilizing the Nexcess StoreBuilder for simply $5/month for 3 months.
Every of our feature-rich ecommerce internet hosting choices comes with 24/7/365 professional buyer assist.